Holiday Park rewards guests for going green
As eco-conscious travel shifts from niche to mainstream, South Australia’s largest holiday park is rewarding guests for going green and inspiring its youngest visitors to become the next generation of coastal caretakers.
Environmental sustainability initiatives announced at Discovery Parks - West Beach Parks to mark World Environment Day include a “Low-footprint” accommodation option rewarding guests with a $30 food voucher for reducing linen and laundry use, alongside a new Eco-Ranger children’s program designed to connect kids with the Holiday Park’s unique coastal environment.
The initiatives form part of West Beach Park’s newly launched Environmental Sustainability Plan 2026–2028, which outlines a series of measures to reduce environmental impact across the 135-hectare coastal precinct managed by the West Beach Trust and within which sits the Holiday Park. West Beach Parks CEO Kate Anderson said visitor and traveller expectations around sustainability were changing rapidly.
“Environmental Sustainability is no longer a niche consideration for travellers - it’s increasingly becoming part of how people choose where they stay and how they holiday,” Ms Anderson said.
“Guests and visitors are looking for experiences that feel good, do good and help protect the places they love visiting,” she said.
“We also know families are increasingly wanting experiences that educate children about the environment in a fun and engaging way, which is exactly what the Eco-Ranger program is designed to do.”
The Eco-Ranger program encourages young guests to explore the West Beach coastline, learning about local marine life through the Holiday Park’s sea mascots and discover how to help protect South Australia’s fragile coastal ecosystems.
The Holiday Park is also launching a Borrow and Re-Use station where guests can leave behind or swap camping and caravan items rather than sending them to landfill.
Over the past 18 months, West Beach Parks has transitioned to eco-certified bedding products made from recycled materials and sustainable fibres, introduced an e-water cleaning system and reduced chemical use by 85 per cent.
Ms Anderson said the Environmental Sustainability Plan would accelerate the Trust’s sustainability efforts over the next two years while aligning with State Government environmental priorities and broader Net Zero targets.
“It’s a practical roadmap focused on reducing emissions, minimising waste, protecting biodiversity and ensuring we continue to care for this important coastal environment for future generations,” she said.
The plan is the third sustainability strategy launched by the Trust and, for the first time, incorporates relevant United Nations Sustainable Development Goals relating to biodiversity protection, sustainable land management and ecosystem restoration.
West Beach Parks spans 135 hectares of metropolitan Adelaide coastal land - equivalent to around 250 football fields - and includes holiday accommodation, boating, golfing, leisure and community sporting facilities.
To find out more about the Environmental Sustainability Plan 2026–2028 visit here.
G’day Group Press Office
Members of the media are invited to contact us by email at communications@discoveryparks.com.au.
About G’day Group
Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.
G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.
Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the AppStore with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).
G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.