With regional travel booming across much of Australia, the G’day Group today launches G’Day Parks – the nation’s largest community of independent parks.

Rising from the impact of COVID-19, G’day Parks invites Aussies to “say G’day to more of Australia,” with more than 280 properties in the country’s most sought after destinations.

Celebrating the launch, Tourism Australia and G’day Parks are rolling out a collaborative “holiday here this year” campaign, inspiring people to book a G’day Parks summer holiday.

CEO of G’day Group Grant Wilckens, says that while it’s been the toughest year in the company’s history, he’s never felt more confident in the future.

“Today, we launch what we hope will become an iconic Australian tourism brand, synonymous with authentic Aussie experiences,” said Grant.

“Our network is made up of around 65 owned parks and 220 independent parks, that together make up the largest regional accommodation group in Australia.”

“Over the next few months, we’ll be introducing G’day Parks to the nation, supported by the best tech in the industry - an intuitive new website and app.”

Tourism Australia Managing Director, Phillipa Harrison said Tourism Australia was pleased to be partnering with G’Day Parks to encourage Australians to take a domestic holiday.

“With summer just around the corner and border restrictions easing there’s never been a better time for Australians to get out and holiday in this incredible country of ours, which is what we’re urging people to do as part of our Holiday Here This Year campaign,” Ms Harrison said.

G’day Parks is born from the transition of the Top Parks brand and network of properties acquired by the G’Day Group in early 2018. These independently owned properties are coupled with the Discovery Holiday Parks portfolio to create an industry leading Group.

The launch coincides with the G’day Group acquiring a number of new properties across Australia, achieving its goal of becoming a $1 billion business by 2020.

“This launch is a huge milestone for our Group after a rollercoaster year. Bushfires and COVID cost us millions, and it seemed unlikely that we would be achieving our 2020 target,” said Grant.

“But here we are, finishing 2020 with the launch of Australia’s biggest regional accommodation group and recording the strongest booking volume in our history. Having founded the company 14 years ago with just three parks and big ambitions, I couldn’t be prouder,” said Grant.

G’day Parks is about wide-open spaces, campfire stories and adventure. About connecting with people and memorable holidays the whole family can enjoy. And, with more holiday parks in more places, it delivers unmatched choice and freedom, great accommodation and, of course, a warm and welcoming g’day.

“With the majority of our properties being independently owned, and in regional areas, staying at a G’day Park is putting money directly into the pockets of regional Australians at a time that it’s never been needed more,” said Grant.

For more information visit: gdayparks.com.au

Grant Wilckens (CEO, G’Day Group), David Smith (Head of Licensed Parks & Rewards) & Michaela Webster (Chief Commercial Officer).

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.