Discovery Parks has today unveiled a major new tourism development in Alice Springs, featuring the largest waterpark in the company’s national portfolio and 14 new deluxe tourist cabins. 

The $10M project underscores Discovery’s long-term commitment to the Northern Territory, where it operates four holiday parks and resorts, contributing more than 145,000 visitor nights annually. 

Discovery Parks Founder and Chief Executive Officer Grant Wilckens said the investment at Discovery Parks – Alice Springs was about creating a flagship family-friendly destination that encourages people to stay longer and experience more of Central Australia.  

“We’re excited to deliver an exceptional new experience for guests visiting Alice Springs, enhancing the appeal of Discovery Parks as the region’s premier holiday park,” Grant said. 

“With the largest waterpark in our national Discovery portfolio and new deluxe cabins, this development will support increased visitation to Central Australia and reflects our confidence in NT tourism.”  

This latest development at Discovery Parks – Alice Springs adds to a growing list of tourism investments by the company across the NT over the past five years, which has seen it spend more than $100M on upgrades to its properties. 

Expected to generate an additional 27,000 visitor nights and deliver up to $8 million in annual economic benefit, the new development will help attract more families and visitors to Central Australia year-round. 

Media enquiries: Samantha Munt, General Manager Communications & Projects, 0408 715 585, smunt@discoveryparks.com.au  

About G’day Group 

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country. 

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members. 

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the AppStore with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt). 

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.