Major upgrade to Discovery Parks - Broome
Discovery Holiday Parks plans to invest $9 million into a significant facelift of its Broome property following a successful tender process with the Shire of Broome, and a strong regional tourism recovery.
A new 42-year lease of the Roebuck Bay Caravan Park has enabled the company to progress major development plans which include a new lagoon pool, more than 30 new tourist cabins, a new entrance and upgraded amenities including a new camp kitchen and BBQ area.
Chief Executive of the G’Day Group Grant Wilckens, said the park needs development and that the new lease, combined with a rapid COVID recovery, has given the company confidence to invest.
“While Broome is a much-loved property within the G’Day Group, it isn’t currently of the standard we expect for a Discovery Holiday Park. In the 2.5 years we have managed the park, our ability to improve facilities had been hindered by a short-term lease. We’re thrilled to now have a long-term lease and cause to reinvent the property,” said Grant.
“From ocean view cabins to a lagoon pool and picturesque picnic look out area, it’s set to become a real drawcard for Broome. The property will cater to everyone from backpackers to those seeking a bit more luxury.”
“The G’Day Group has 43 properties in WA and is the State (and Australia’s) largest regional accommodation provider. We have plans for a number of other major upgrades across our WA properties and Broome marks the beginning of a post-COVID investment agenda,” said Grant.
Discovery has also committed to a $500,000 ‘start of lease fee’ to the Shire for upgrades to surrounding amenities in the Town Beach Precinct.
Discovery Parks will now begin development approval applications, ahead of a proposed October 2021 commencement of the development. It is hoped the upgrades will be complete by (insert).
Shire of Broome president Harold Tracey said, “the redevelopment of this site has been in the Shire’s gaze for almost a decade and it is fantastic that we now have the opportunity to improve what has become a dated caravan park,” he said.
“To have a private proponent willing to invest heavily in the facilities and take on a long-term lease gives us the surety we have been looking for.”
“I’m sure the prospect of state-of-the-art air-conditioned cabins and a lagoon pool overlooking Roebuck Bay at the caravan park will excite the community and be a major future drawcard for visitors to Broome,” he said.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094 or email mwallace@gdaygroup.com.au
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery Parks, a network of more than 85 owned and operated properties, including iconic regional resorts at Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
G’day Group reached $1 billion status in 2020 and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.