Bright’s best rated holiday park, Bright Freeburgh Caravan Park, is set for a $6m upgrade having been acquired by the G’day Group, and joining the portfolio as Discovery Parks – Bright.

The significant development is planned to encourage higher visitation to Victoria’s High County includes over 30 cabins and facilities to enhance the guest experience.

Located adjacent to the picturesque Ovens River and less than ten minutes from the Bright town centre, the park is set across 5 hectares with over 120 camp sites and a variety of cabin accommodation. Bright and surrounds is known for its autumn foliage, national parks and mountain views, and the property is ideally placed for enjoying the region’s outdoor activities, or heading out towards the ski fields.

The park has a perfect rating on TripAdvisor and Chief Executive of the G’day Group, Grant Wilckens, says he is excited to welcome such a well-loved property to the Group.

“Previous owners Nicole and John McCabe worked incredibly hard to build the park’s reputation and they have done an amazing job. We’re looking forward to building on what they’ve achieved.”

“We have several properties in our independent park network through the High Country, but this is our first in the region under the Discovery Parks brand. As the largest regional accommodation provider in the country, we’re excited to be adding to our footprint through this beautiful part of Australia,” said Grant.

The G’day Group is Australia’s largest regional accommodation provider with over 280 properties across Australia. It is home to accommodation brands G’day Parks and Discovery Parks, along with loyalty program G’day Rewards.

For more information visit discoveryholidayparks.com.au

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.