Major upgrade for new Discovery Parks - Bright
Bright’s best rated holiday park, Bright Freeburgh Caravan Park, is set for a $6m upgrade having been acquired by the G’day Group, and joining the portfolio as Discovery Parks – Bright.
The significant development is planned to encourage higher visitation to Victoria’s High County includes over 30 cabins and facilities to enhance the guest experience.
Located adjacent to the picturesque Ovens River and less than ten minutes from the Bright town centre, the park is set across 5 hectares with over 120 camp sites and a variety of cabin accommodation. Bright and surrounds is known for its autumn foliage, national parks and mountain views, and the property is ideally placed for enjoying the region’s outdoor activities, or heading out towards the ski fields.
The park has a perfect rating on TripAdvisor and Chief Executive of the G’day Group, Grant Wilckens, says he is excited to welcome such a well-loved property to the Group.
“Previous owners Nicole and John McCabe worked incredibly hard to build the park’s reputation and they have done an amazing job. We’re looking forward to building on what they’ve achieved.”
“We have several properties in our independent park network through the High Country, but this is our first in the region under the Discovery Parks brand. As the largest regional accommodation provider in the country, we’re excited to be adding to our footprint through this beautiful part of Australia,” said Grant.
The G’day Group is Australia’s largest regional accommodation provider with over 280 properties across Australia. It is home to accommodation brands G’day Parks and Discovery Parks, along with loyalty program G’day Rewards.
For more information visit discoveryholidayparks.com.au
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094 or email mwallace@gdaygroup.com.au
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery Parks, a network of more than 85 owned and operated properties, including iconic regional resorts at Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
G’day Group reached $1 billion status in 2020 and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.
