Holiday parks set for busiest Christmas on record
Aussie holiday parks are preparing for a bumper Christmas season with bookings already up 150% across the country according to the G’Day Group – Australia’s largest regional accommodation provider.
Border closures and restrictions mean Australians will be holidaying at home, with the state-by-state breakdown revealing:
- QLD is leading the charge with bookings up 200% compared to the same time last year
- In NSW bookings are up 180% overall, with Southern NSW particularly strong at 230%
- In WA the increase is 140% on same time last year
- SA and VIC are both currently seeing a 130% increase on same time last year.
Note: TAS and the NT are down slightly on same time last year and figures aren’t available for ACT.
Chief Executive of the G’day Group Grant Wilckens said that the population of our regions will swell dramatically as we hit school holidays.
“We’re readying for the busiest school holiday period we’ve ever seen, and while there is still accommodation available, it won’t be long until it’s hard to get a booking,” said Grant.
“Those still planning a getaway should consider booking in early to mid-December, or in late January or February for the best deals and availability”.
“It’s good to see that the bushfire affected region of Southern NSW is going to be particularly busy. This region missed out on their peak season last year due to bushfires and towns are in desperate need of the influx of visitors,” said Grant.
With every $1 spent on regional accommodation resulting in a $2 economic benefit to the regional community, Australia’s suffering regions will receive a welcome boost this Christmas.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094 or email mwallace@gdaygroup.com.au
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery Parks, a network of more than 85 owned and operated properties, including iconic regional resorts at Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
G’day Group reached $1 billion status in 2020 and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.
