Best known as Australia’s largest regional accommodation provider, Adelaide based G’day Group has launched a new dedicated conferences and events brand, Discovery Conferences and Events, to oversee its growing portfolio of unique regional event venues across Australia.

It comes off the back of two years of rapid growth that has seen the company make a series of targeted acquisitions of resort and high-end regional properties, diversifying its accommodation and hospitality offering beyond its traditional holiday and caravan park business.

The new Discovery Conferences and Events brand brings together the company’s offerings at Kings Canyon Resort, Glen Helen and Rottnest Island, as well as the Adelaide Hills Convention Centre at Hahndorf Resort, the Victor Harbor Convention Centre at McCracken Country Club and Nagambie Lakes Function Centre in Victoria.

G’day Group Chief Executive Officer Grant Wilckens said that the creation of a dedicated conferences and events brand would streamline the customer experience while also better positioning the company to capitalise on the post COVID-19 events rebound.

“Off the back of the launch of our first greenfields resort on Rottnest Island in 2019, we’ve progressively grown our conferences and events offering through the acquisition of a range of unique and iconic venues across the country,” he said.

“Discovery Conferences and Events aims to bring these offerings together to make the booking and planning process as seamless as possible for our clients while also providing us with the framework for further growth in this space.

“With the rebound of the conferences and events industry in the wake of COVID-19, there’s a great opportunity to tap into a hungry market looking to book corporate conferences, weddings and other special events in some iconic regional destinations.

“With strong forward bookings and a steady pipeline of enquiries, we’re confident in this rebound and the appeal the unique destinations our portfolio has to offer and look forward to further bolstering our offering.”

To support the launch of Discovery Conferences and Events, the company is bringing a local campaign to market that includes radio advertising, in-office billboards and integrated digital activity.

Visit the new website here: https://discoveryevents.com.au/

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.