G’day Group strengthens regional portfolio with Lake Tinaroo acquisition
G’day Group has further strengthened its credentials as Australia’s leading regional tourism business with the acquisition of Lake Tinaroo Holiday Park.
The purchase will see the property join the Group’s Discovery Parks network and operate as Discovery Parks - Lake Tinaroo, expanding the Group’s presence in Queensland and reinforcing its strategy of investing in flagship regional destinations.
G’day Group Founder and Chief Executive Officer Grant Wilckens said the acquisition delivered important scale advantages and created clear opportunities to grow visitation outside peak periods through broader customer reach.
“We have a long-term ambition for Discovery Parks to be the most loved brand in regional tourism, and iconic lakeside parks such as Lake Tinaroo are central to that vision,” Mr Wilckens said.
“While Lake Tinaroo is already a strong-performing destination, we see scope to lift visitation year-round through targeted marketing, guest experience improvements and sensitive, staged development where appropriate. This acquisition strengthens our platform to pursue further flagship parks around Australia.”
Spread across approximately 6.6 hectares of freehold land, Discovery Parks - Lake Tinaroo is located 1 hour and 30 minutes southwest of Cairns, positioned next to the popular recreational lake and dam at Lake Tinaroo. The park’s recreation offering includes a state-of-the-art splashpad, two swimming pools, a jumping pillow, basketball court, and games room. It’s proximity to the lake means guests can also enjoy boating, kayaking, swimming and fishing.
This acquisition is the latest in G’day Group’s program of investing in high-quality regional tourism assets to unlock value through improved operations, guest experience and destination marketing.
G’day Group Press Office
Members of the media are invited to contact us by email at communications@discoveryparks.com.au.
About G’day Group
Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.
G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.
Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).
G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.