Australia’s leading regional accommodation business, G’day Group, has further expanded its presence in one of the country’s most recognised tourist destinations with the acquisition of Cradle Mountain Wilderness Village. 

Located directly adjacent to its existing tourist park, Discovery Parks – Cradle Mountain, the two properties will combine to become the region’s premier accommodation and hospitality destination.

Featuring 45 chalet-style rooms and the award-winning Hellyers restaurant, Cradle Mountain Wilderness Village will complement the Discovery Parks property, which recently underwent a $20 million transformation to include more family friendly cabins and new premium cabins.

G’day Group Founder and Chief Executive Officer Grant Wilckens said the move would enrich the visitor experience and enable the Group to capitalise on tourism demand in the region.

“Cradle Mountain is one of the most spectacular and iconic natural destinations in Australia and it continues to be a drawcard destination for both domestic and international travellers,” Grant said.

“With recent major investment in Discovery Parks – Cradle Mountain and now the acquisition of the Wilderness Village, we aim to position ourselves as the accommodation provider of choice in the region.

“We now offer options to cater to every budget and type of traveller – from overnight campsites for hikers and caravaners, to premium accommodation and dining for luxury travellers – enabling us to showcase this incredible destination to a diverse cohort of visitors.

“Importantly, we recognise the appeal of this destination is in its natural beauty and we are committed to operating with care and working in conjunction with Tasmania Parks and Wildlife Service to enhance this appeal.”

Cradle Mountain Wilderness Village will gradually be integrated with Discovery Parks – Cradle Mountain in order to minimise any disruption to the guest experience. There will be no changes to existing bookings. 

The combined property will offer operational synergies for the Group and enable guest experience enhancements, including packed accommodation and dining options. 

Post acquisition, the property will become known as Discovery Resorts – Cradle Mountain Village, joining the Group’s growing premium hospitality portfolio, which also includes El Questro, Lake Argyle and Rottnest Island in WA, Wilpena Pound Resort and McCracken Resort in SA, Kings Canyon in the NT and Undara in QLD.

View more here.

Media enquires: Myles Wallace, Communications Manager, 0432 866 094 or mwallace@gdaygroup.com.au

About G’day Group

Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 330 properties across the country.

G’day Group operates Discovery, a network of almost 90 owned and operated holiday parks and resorts, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a community of 240+ independently owned, licensed parks and more than 240,000 paid members of the G’day Rewards loyalty program, and Wikicamps, Australia’s number one regional travel community.

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.