Grant Wilckens, Founder and CEO of the G’Day Group - Australia’s largest owner and operator of holiday parks - has just been appointed to the Board of the South Australian Tourism Commission (SATC).

Grant says that as a SA-based national tourism operator, he is passionate about the local industry and supporting the SATC to achieve an $8 billion visitor economy by 2020.

“The G’Day Group is the largest owner and operator of holiday parks in Australia, and we are proud to be headquartered in Adelaide,” said Grant.

“The SATC continues to put SA on the map with innovative marketing campaigns, strong trade relationships and the development of world-class attractions.”

“Our tourism industry has unbridled growth potential, and I’m honoured to have been appointed to the Board, supporting the development of such a strong economic driver for SA,” said Grant.  

The Adelaide-based G’Day Group comprises three brands; Discovery Holiday Parks, Top Parks and G’DAY Rewards and has a network of over 270 parks in Australia.

Founded by Grant in 2004, the company continues to expand and is on track to be a $1 billion company by 2020.

It is one of South Australia’s largest tourism operators, and the largest operator nationally within the sector. In South Australia alone, the company has over 40 properties and 350 employees.

The success of the G’Day Group is underpinned by Grant’s trailblazing approach, innovative thinking, and commercial acumen.

This year, Discovery Parks opened its first eco-resort under its first joint venture. The 83-tent property on WA’s Rottnest Island was built on an A Class Reserve and is the first new property on the island in over 30 years, attracting international attention.

Grant is the current Chair of the Caravan Industry Association of Australia (CIAA).

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.