Australia’s largest owner and operator of lifestyle holiday parks, Discovery Parks, has launched its 
latest national brand campaign, “Do It All” via Howatson+Company. 

From jumping pillows to splash parks, outback glamping to beachside sites, the campaign celebrates authentic Aussie holiday experiences and showcases the variety and endless fun available at Discovery Parks.

Set against the backdrop of Xavier Rudd’s iconic, soulful hit ‘Follow the Sun’, the campaign’s unique creative approach utilises real customers to capture authentic, unfiltered moments of connection between friends and family.

Discovery Parks Chief Marketing Officer Lahnee White said this approach was aimed at delivering a campaign that fostered a strong emotional connection with its audience.

“Staying true to our DNA of authentic Australian holidays, we wanted to showcase the real moments and memories that are being made by our Discovery Parks customers every day,” Lahnee said.

“Through the candid lens of our customers, the campaign provides a glimpse of real people enjoying genuine and memorable holiday experiences. It’s like seeing the best photos and videos from friends who’ve just returned from a great trip – genuine and memorable.”

Combining these authentic visuals with the emotional pull of ‘Follow the Sun’, we’re sharing the feeling of a holiday with loved ones and encouraging people to experience it for themselves.”

Chris Howatson, Founder + Chief Executive Officer at Howatson & Co, added, it's been an absolute pleasure continuing our partnership with Discovery Parks Australia to help bring their vision of authentic genuine holiday experiences to life. Together, we’re not just promoting great holiday destinations — we’re inspiring and reinforcing that there is a real breadth of endless fun available at Discovery Parks.

"Do It All" has rolled out across digital, social, radio, and in-park channels, celebrating the endless experiences offered by Discovery Parks and reinforcing its place as Australia’s go-to holiday destination.

View the first AV assets here:

30s TVC: https://www.youtube.com/watch?v=_3G18M9foMc
15s TVC: https://www.youtube.com/watch?v=Zcz9ZobUvvI

Credits

Content creators: Stacey Goodey (@staceygoodey), Amanda Morley (@justamelbournemama), Bo 
Gerritson (@thesimplefolk_), Harrison Miller and Lauren Witherow (@haz_and_loz).

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.