New partnership with Bowls Victoria is set to drive regional tourism and support bowling communities.

_{Discovery Parks – Nagambie Lakes amongst the list of Discovery Parks that Bowls Victoria members can experience at a discounted rate*.}

Australia’s leading holiday park operator, Discovery Parks, has been named the Official Holiday Parks Provider of Bowls Victoria, in a new partnership set to strengthen connections between sport, travel and regional communities. 

The exclusive partnership brings together two organisations united by a shared commitment to community connection, regional experiences and creating memorable moments for Australians of all ages. The partnership aims to inspire members and their families to Do It All, while supporting local communities and regional economies across Victoria and Australia.

Designed to deliver meaningful value for both bowlers, Bowls Victoria community, and their families, the partnership will connect Discovery Parks with Bowls Victoria's extensive statewide network through a strategic program of member engagement, event integration and collaborative initiatives.

The partnership aligns with key travel periods throughout the year, including major bowls events, school holidays and regional competitions, creating opportunities to enhance the experience of players, supporters and visitors alike. 
By combining Discovery Parks' extensive network of iconically located holiday destinations with Bowls Victoria's passionate and highly engaged membership base, the partnership aims to encourage greater participation in bowls tourism and further showcase the unique experiences available throughout regional Australia.

Discovery Parks General Manager of Brand Sophie Abnett said she was excited about the partnership and the connection it will facilitate with one of Australia’s most engaged and community-focused sporting audiences. 

“As Australia's largest network of owned and operated parks and resorts, we're located across many of the same regions where bowls is played and celebrated – meaning this partnership creates a unique opportunity to support member travel and encourage exploration of regional communities. 

We look forward to working with Bowls Victoria to inspire new travel experiences and create lasting value for members and their families.”

General Manager Commercial Operations Andrew Haug at Bowls Victoria, said:

“Bowls is one of Australia's most community-driven sports, bringing people together across generations and connecting metropolitan and regional communities every day. Our partnership with Discovery Parks is a natural fit because it aligns with how our members live, travel and experience the sport.

Whether competing at major events, supporting family and friends, or planning a well-earned holiday, our members are passionate travellers. Discovery Parks provides high-quality accommodation experiences in many of the destinations where bowls thrives, creating genuine value for our community while supporting regional tourism and local economies.

This partnership goes beyond brand visibility. It's about creating meaningful experiences, making travel more accessible for our members and strengthening the connection between sport, community and regional Australia."

To celebrate the launch of the partnership, Discovery Parks is offering an exclusive benefit for Bowls Victoria members and their families. ENJOY A 15% DISCOUNT* on selected Discovery Parks locations using the promo code BOWLSVICTORIA15 at checkout.

*Terms & Conditions apply. See website for full details.

G’day Group Press Office

Members of the media are invited to contact us by email at communications@discoveryparks.com.au.

About G’day Group

Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 330 properties across the country.

G’day Group operates Discovery, a network of more than 90 owned and operated holiday parks and resorts, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a community of 240+ independently owned, licensed parks and more than 245,000 paid members of the G’day Rewards loyalty program, and Wikicamps, Australia’s number one regional travel community.

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.