Discover a golden summer with potential to win $5K
Discovery Holiday Parks is signaling a bright summer ahead with the launch of its new ‘golden summer’ campaign this month, as the eastern states prepare to exit Covid lockdowns.
The campaign, to launch across outdoor, digital and radio channels ahead of Christmas, is designed to appeal to families, celebrating summer as ‘the golden child of mother nature’ – time for unwinding and making memories.
Discovery Parks CEO Grant Wilckens says the optimistic, care-free creative would remind people about the simple joys of regional travel – right on their doorsteps.
“Holiday parks are about disconnecting from the rat race and connecting with nature. They have all the touches of luxury modern travellers are looking for combined with old fashioned outdoor fun and room to breathe,” says Grant.
“It’s the perfect antidote to a winter where many families have been cooped up in the house and tied to screens for weeks at a time.”
“We want people to know that bookings are fully flexible with 48-hour no-fee cancellations so they don’t put off making holiday plans for fear it will be de-railed by a snap lockdown,” he says.
Travelers will also have the chance to win a number of ‘golden suitcases’ each with $5,000, hidden in Discovery Parks’ cabins throughout Australia.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094 or email mwallace@gdaygroup.com.au
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery Parks, a network of more than 85 owned and operated properties, including iconic regional resorts at Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
G’day Group reached $1 billion status in 2020 and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.
