Discovery Holiday Parks is signaling a bright summer ahead with the launch of its new ‘golden summer’ campaign this month, as the eastern states prepare to exit Covid lockdowns.

The campaign, to launch across outdoor, digital and radio channels ahead of Christmas, is designed to appeal to families, celebrating summer as ‘the golden child of mother nature’ – time for unwinding and making memories.

Discovery Parks CEO Grant Wilckens says the optimistic, care-free creative would remind people about the simple joys of regional travel – right on their doorsteps.

“Holiday parks are about disconnecting from the rat race and connecting with nature. They have all the touches of luxury modern travellers are looking for combined with old fashioned outdoor fun and room to breathe,” says Grant.

“It’s the perfect antidote to a winter where many families have been cooped up in the house and tied to screens for weeks at a time.”

“We want people to know that bookings are fully flexible with 48-hour no-fee cancellations so they don’t put off making holiday plans for fear it will be de-railed by a snap lockdown,” he says.

Travelers will also have the chance to win a number of ‘golden suitcases’ each with $5,000, hidden in Discovery Parks’ cabins throughout Australia.

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.