Chief Investment Officer appointed
Following a record year with over $100 million invested into 14 new properties, the G’day Group has appointed Amanda Baldwin as Chief Investment Officer to further its growth strategy.
G’day Group CEO and Founder Grant Wilckens said Amanda Baldwin, has been integral to the company’s rapid growth, and her promotion to Chief Investment Officer will see her lead the Group’s ambitious acquisitions and capital works strategy.
The G’day Group is Australia’s largest regional accommodation network with over 300 properties across two brands, Discovery Holiday Parks and G’day Parks.
“Amanda’s appointment reflects our ambition to continue to grow both our regional accommodation footprint, and the quality of the accommodation within our portfolio,” said Grant.
“Over the past year we’ve acquired 14 properties including some of Australia’s most iconic tourism properties – El Questro in Western Australia and Kings Canyon in the Northern Territory. We’ve also expanded into golf resort tourism with our new McCracken and Glenview properties.”
“We’re making significant investments to upgrade our portfolio with luxurious cabins, glamping and waterparks and we have ambitious targets to invest around $200 million in acquisitions and capital works projects over the next 12 months. That’s a massive boost for regional tourism,” he said.
Having led these initiatives in her role as General Manager, Investments, Amanda was perfectly positioned to support the G’day Group in its commitment to accelerate capital works and mergers and acquisitions, Grant said.
Last year, Amanda won a South Australian Industry Leaders Fund grant and a Future Leader Award from the Caravan Industry Association of Australia to study innovative business negotiation and decision-making skills at the prestigious Harvard University in the US.
As Chief Investment Officer, Amanda will lead mergers, acquisitions and lease extensions, the development team, business strategy, and establishment of iconic journeys to drive unique customer experiences.
“I’m privileged to have such an exciting role in a growing Adelaide-based, national business in such a dynamic sector – it’s great to be part of a company that is making a real contribution to regional communities after all the challenges they have experienced over the past couple of years,’”said Amanda.
“As a company, we have so much on the horizon. We’ve recently reached our goal of being a $1 billion company in terms of enterprise value and we’re committed to becoming a $2 billion company in the near future,” she said.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094 or email mwallace@gdaygroup.com.au
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery Parks, a network of more than 85 owned and operated properties, including iconic regional resorts at Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
G’day Group reached $1 billion status in 2020 and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.
