Following a record year with over $100 million invested into 14 new properties, the G’day Group has appointed Amanda Baldwin as Chief Investment Officer to further its growth strategy.

G’day Group CEO and Founder Grant Wilckens said Amanda Baldwin, has been integral to the company’s rapid growth, and her promotion to Chief Investment Officer will see her lead the Group’s ambitious acquisitions and capital works strategy.

The G’day Group is Australia’s largest regional accommodation network with over 300 properties across two brands, Discovery Holiday Parks and G’day Parks.

“Amanda’s appointment reflects our ambition to continue to grow both our regional accommodation footprint, and the quality of the accommodation within our portfolio,” said Grant.

“Over the past year we’ve acquired 14 properties including some of Australia’s most iconic tourism properties – El Questro in Western Australia and Kings Canyon in the Northern Territory. We’ve also expanded into golf resort tourism with our new McCracken and Glenview properties.”

“We’re making significant investments to upgrade our portfolio with luxurious cabins, glamping and waterparks and we have ambitious targets to invest around $200 million in acquisitions and capital works projects over the next 12 months. That’s a massive boost for regional tourism,” he said.

Having led these initiatives in her role as General Manager, Investments, Amanda was perfectly positioned to support the G’day Group in its commitment to accelerate capital works and mergers and acquisitions, Grant said.

Last year, Amanda won a South Australian Industry Leaders Fund grant and a Future Leader Award from the Caravan Industry Association of Australia to study innovative business negotiation and decision-making skills at the prestigious Harvard University in the US.

As Chief Investment Officer, Amanda will lead mergers, acquisitions and lease extensions, the development team, business strategy, and establishment of iconic journeys to drive unique customer experiences.

“I’m privileged to have such an exciting role in a growing Adelaide-based, national business in such a dynamic sector – it’s great to be part of a company that is making a real contribution to regional communities after all the challenges they have experienced over the past couple of years,’”said Amanda.

“As a company, we have so much on the horizon. We’ve recently reached our goal of being a $1 billion company in terms of enterprise value and we’re committed to becoming a $2 billion company in the near future,” she said.

Media enquiries: Brittany Harmer, Corporate Communications Manager | 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.