Media Kit

For media enquiries:

BRITTANY HARMER | brittany.harmer@discoveryparks.com.au

Media enquiries only. If you are a customer requiring assistance, please contact our direct line on (08) 8219 3000

Writing a story or just keen to know more about the caravanning and camping industry? Have a read of our fast facts below:

About G’day Group

Founded in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 340 properties across the country.

G’day Group operates more than 90 holiday parks and resorts under the Discovery Parks and Resorts brand, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The Group is also home to G’day Parks, a network of 240+ independently owned, licensed parks and the G’day Rewards loyalty program, which has 260,000 paid members.

Beyond holiday parks and resorts, the Group owns Wikicamps, Australia’s largest regional travel community and the #1 paid app in the App Store with more than 300k monthly active users, as well as Bookeasy, a specialist provider of booking management systems and technology solutions to leading destination management authorities in Australia and New Zealand (operating as BookIt).

G’day Group has property assets valued at $2 billion and is on track to become a $2.5 billion business by 2026. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is a Board Director of the South Australian Tourism Commission and former Chair of the Caravan Industry Association of Australia.

About Discovery Parks

Discovery is the largest owner and operator of lifestyle holiday parks and resorts in Australia, with 90 destinations around the country.

Located in some of Australia’s favourite tourism hotspots, Discovery Parks are known for features such as swimming pools, jumping pillows and nature playgrounds – extra special touches that make them an ideal holiday ‘home base’ for all types of travellers. 

Home to iconic destinations such as Kings Canyon, Rottnest and Lake Argyle in the Kimberley, Discovery Resorts are as much about the destination as the location itself. Packed with impressive features and facilities, such as onsite restaurants, immersive experiences and experiential accommodation options. Visitors enjoy hiking to raging waterfalls, a bush breakfast around a campfire or sunrise walks in an incredible setting surrounded by rust-red rock.

Founded in 2004, Discovery employs more than 2,500 staff across Australia and is headquartered in Adelaide. Discovery is part of G’day Group, Australia’s leading regional accommodation company with more than 330 properties around the country.

About G’day Parks

G’day Parks is Australia’s largest holiday park network and the ultimate gateway to great Aussie getaways at more than 300 regional destinations across the country.

With leading digital booking tools including the G’day Parks app and website, G’day Parks offers an easier more rewarding way to find and book your next Aussie holiday.

G’day Parks is also home to Australia’s leading regional travel loyalty program, G’day Rewards with more than 200,000 members who benefit from discounted stays, in-park benefits and access to special offers from some of Australia’s largest retailers including Shell/Coles Express, The Good Guys, FlyBuys and Virgin Australia.

With more holiday parks in more places, we deliver unmatched choice and freedom, great accommodation and, of course, a warm and welcoming g’day.

About the industry

Once considered the cheap way to travel, Australia’s holiday park industry has come into its own over the past decade as park’s have been reimagined into family friendly holiday destinations that rival some of the country’s best-known resorts.

With Australians trapped at home during 2020 and 2021, many got out there and rediscovered their own backyard, falling in love (or back in love) with the humble holiday park.

In fact, in 2022, the sector contributed more than 15 million trips and 61 million accommodation nights – an all-time record and a 20% year-on-year increase.

89% of domestic caravan and camping trips take place in regional Australia, and for every dollar spent on accommodation, three dollars is spent in the local community.

Where to find us

www.discoveryholidayparks.com.au / @discoveryparksandresorts
www.gdayparks.com.au / @gdayparks
www.gdayrewards.com.au