2 Dec 2023
Australia’s largest regional accommodation provider, G’day Group, has pulled back the curtain on a $20 million redevelopment at its Discovery Parks – Cradle Mountain property in a major boost for the region’s tourism offering.
Expected to generate an additional 60,000 tourism nights annually and more than $18M in annual economic benefit for the region, the redevelopment includes 30 new cabins, 40 new tourist sites and upgraded amenities right across the property.
In an exciting first for the Group’s portfolio of 87 Discovery Parks and Resorts, the project also sees the launch of a new, premium cabin category. Featuring opulent finishes, elegant open fireplaces and panoramic floor-to-ceiling windows that frame uninterrupted forest views, the 11 new premium cabins are designed to draw in high value international tourists and visitors seeking an air of luxury in one of Australia’s most sought-after nature destinations.
G’day Group Chief Strategy Officer Ben Simons said the investment would offer a much-needed boost to Cradle Mountain’s accommodation offering.
“From incredible views to some of Australia’s most regarded walking trails, Cradle Mountain is one of the most remarkable regional destinations in the country,” Ben said.
“However, as Tasmania looks to grow visitor numbers to more than 2 million annually by 2030, there is a need for continued investment in high quality tourism product to ensure that we can not only support visitation growth but deliver an experience that is truly unforgettable.”
“This redevelopment allows us to tap into the broad demographic of visitors the Mountain attracts – from hikers looking for a spot to pitch a tent for the night, through to those seeking a luxury escape, immersed in nature.”
West by North West Regional Tourism Chief Executive Officer Gabriella Conti said the organisation was delighted to welcome the completion of the new luxurious cabins, upgraded facilities, and expanded campground at Discovery Parks – Cradle Mountain.
“This transformation is a significant addition to Cradle Mountain, addressing the demand for visitor beds and offering a diverse range of accommodation. It is great to see G’day Group show confidence in our region by their significant investment, we know there will be an increase in visitors, and it is important we can cater to the market,” Ms Conti said.
“Cradle Mountain welcomes thousands of visitors, and with the recent investments in the new viewing shelter and Visitor Information Centre at the doorstep of the World Heritage-listed Tasmanian Wilderness Area, it now boasts world-class facilities and accommodations, enhancing the overall experience for nature enthusiasts and travellers alike."
The new deluxe cabins and tourist sites are available to book now, with cabin prices starting at $320 per night and sites from $45 per night. Premium cabins are available to book now, with guests able to stay from 20 December. Prices start from $340 per night. Visit discoveryholidayparks.com.au to book.
About G’day Group
Founded by Grant Wilckens in 2004 with three caravan parks in WA, G’day Group is now Australia’s leader in regional accommodation experiences with more than 300 properties across the country.
G’day Group is home to Discovery, a network of more than 85 owned and operated holiday parks and resorts, with properties in iconic regional destinations, including Kings Canyon, Rottnest Island and the world famous El Questro. The company also owns G’day Parks, a network of 220+ independently owned licensed parks and more than 200,000 G’day Rewards members, and Australia’s number one regional travel community, Wikicamps.
After becoming a $1 billion company in 2020, G’day Group is now valued at more than $1.5 billion and has ambitions to double in size in the next five years. The company is majority owned by Australian Retirement Trust and founder and CEO Grant Wilckens is the Chair of the Caravan Industry Association of Australia and a Board Director of the South Australian Tourism Commission.