8 Nov 2021
Discovery Holiday Parks is signaling a bright summer ahead with the launch of its new ‘golden summer’ campaign this month, as the eastern states prepare to exit Covid lockdowns.
The campaign, to launch across outdoor, digital and radio channels ahead of Christmas, is designed to appeal to families, celebrating summer as ‘the golden child of mother nature’ – time for unwinding and making memories.
Discovery Parks CEO Grant Wilckens says the optimistic, care-free creative would remind people about the simple joys of regional travel – right on their doorsteps.
“Holiday parks are about disconnecting from the rat race and connecting with nature. They have all the touches of luxury modern travellers are looking for combined with old fashioned outdoor fun and room to breathe,” says Grant.
“It’s the perfect antidote to a winter where many families have been cooped up in the house and tied to screens for weeks at a time.”
“We want people to know that bookings are fully flexible with 48-hour no-fee cancellations so they don’t put off making holiday plans for fear it will be de-railed by a snap lockdown,” he says.
Travelers will also have the chance to win a number of ‘golden suitcases’ each with $5,000, hidden in Discovery Parks’ cabins throughout Australia.
Discovery Holiday Parks is part of the G’Day network of around 300 holiday parks, which includes 70 owned and operated parks and 290+ licensed G’day Parks.
For more information visit: www.gdaygroup.com.au
For more information contact Jessica Playford
firstname.lastname@example.org on 0478 346 504
About G'day Group
Founded by Grant Wilckens in 2004 with three properties in WA, the G’Day Group is now Australia’s largest regional accommodation provider with around 300 properties across Australia.
G’day reached $1bn company status in 2020, and is home to three brands; Discovery Parks (owned and managed parks), G’day Parks (independently owned licensed parks) and G’day Rewards (membership program).
G’day is majority owned by Sunsuper. Founder and CEO Grant Wilckens is also the Chair of the Caravan Industry Association of Australia and Board Director of the South Australian Tourism Commission.