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Lake Hume Launches Australia’s Largest Park Network

26 Apr 2018

Lake Hume Launch


WODONGA: While their guests are relaxing by the pool, holiday parks are working hard for the community and the environment, the Member for Benambra Mr Bill Tilley MP told a community gathering at Discovery Parks, Lake Hume.


In buying locally, providing local jobs and enabling guests to experience nature while minimising the impact of camping on the environment, holiday parks play an important role in Aussie life, he said.


The park threw open the doors to the community for a morning of face painting, music and fun at an Aussie morning tea to celebrate the launch of Australia’s largest network of holiday parks and its G’day Rewards strategy.


Albury Mayor Kevin Mack, councillors and representatives of the business and tourism communities gathered to acknowledge the importance of holiday parks and the potential to boost the regional economies.


Park manager Ms Debbie Cameron said Discovery Parks had acquired the Top Parks brand in san innovative licensing deal that would give guests access to more than 220 parks and the G’day Rewards loyalty program with more than 140,000 members.


Under the deal, the Lake Hume park will be co-branded Discovery Parks and Top Parks, while the G’day Rewards program would give members access to discounts across the large park network and a range of camping products and services. Guests would now have access to more than 6000 cabins, 15,000 camp sites and 190 kitchens around the country.


“Holiday parks such as Discovery Parks, Lake Hume contribute more than holiday memories to the community – they are significant investors in staff and local businesses,” Ms Cameron said. 


Majority owned by Sunsuper Discovery Parks employs 1400 staff nationally, has revenues of $150 million and has invested $30 million in parks around Australia last year.


The company is investing in resort style facilities and eco-tourism, as well as a suite of customer-orientated systems and technology.


“You might not think about holiday parks as innovative digital service providers but that’s where Discovery Parks is heading – to provide a better customer experience.


“Just as we are using digital technology to turn on the lights at home, do our shopping and manage our security, our holiday parks will be tapping into this technology,” Ms Cameron said.


“But at the end of the day, it’s the people and the connections that keep people coming back to our parks. We’ve got people who come every year and some have even met their life-partner when they were teenagers holidaying in the park.


“We will be working hard to retain the personal touches that make a holiday park holiday special,” Ms Cameron said.

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